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Design and development of touristic products

The environment of urban tourism The reflection of the environment of urban tourism: quality of life When exploring the impact of tourism on the quality of life, big cities should be comprehended as an environment where the use of the space by the tourists and the local society, and the vector of the related spiritual processes are all connected to the basic functions of the settlements.

When we start from the categories used in the model by Partsch, the provision of the space of residence, work, leisure, supply, education, transportation and communication is the number one function of the big cities. Successful tourist cities devote enormous energy to operating the basic functions in a way that gives maximum satisfaction to both local inhabitants and the visitors to the respective settlements. While each of the basic functions of the big cities in themselves may have dominant role in the quality of life of the local population, it is usually their complexity that impact spiritual processes.

This difference is basically due to the consumption of the settlement with different motivations and intensity: big cities are relatively stable living place for the local society, but only a temporary place of residence for the tourists.

Consequently tourists are much more likely to relate to the total of the basic functions of the big cities rather than to the individual functions. Among the most liveable cities of the world, we find European cities on the top of the list. On the ground of an indexation that takes New York as the basis, among the top ten cities there are three from Switzerland Zurich, Geneva and Bernthree from Germany Düsseldorf, Frankfurt and Munich and one from Austria Viennawhich definitely shows the correlations between liveability and order in the good sense of the word functioning settlements with efficient self-governance, made by a community accepting and enforcing the rules.

In the first 50 positions of the list comprising of settlements, 23 can be found in Europe, without one single settlement best anti aging serum for 50s singapore a former socialist country.

It is also worth mentioning that in Europe it is not always the capital city that shows the most liveable character, it is often smaller regional centres Zurich in Switzerland; Düsseldorf in Germany; Barcelona in Spain. It is also striking that the majority of the liveable cities are very popular tourism destination as well, so the increased interest of the foreigners in the respective cities is a blessing and a curse at the same time for the local society.

A tourism policy approach The social, economic and infrastructure environment of urban tourism is reflected in the quality of life of tourists and the local inhabitants as well.

Among the elements making the market of urban tourism it is politics that seems to be the factor capable of influencing other elements, including the product itself.

A characteristic feature of urban tourism is that, unlike in the case of other tourism products, national policy is less able to impact its successful operation, while local policy has a much stronger impact on that.

While e. The individual development needs do not allow and do not require, either, the intervention of national policy. Exceptions from this are capital cities and regional centres that have a gateway role in the tourism of the given state or region, so they play a role not igazi visage anti aging in the management of tourist flows but also in shaping the touristic image.

Other exceptions from this rule are cities with international or universal attractions, especially the ones with world heritage title or temporarily serving as the location of some events of international relevance e. European Capital of Culture, Olympic Games. National governments or regional management in such unique cases can contribute to the desirable growth of the number and spending of tourists by the development of infrastructure and suprastructure in the respective city and the promotion of its marketing communication.

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If local policy recognises the opportunities lying in urban tourism, it can promote the realisation of the diverse activities of tourists arriving at the destination by the complex development of tourism supply. Beyond the political will it can also be assisted by the positive attitude of the local entrepreneurs and the local community inhabitants, professional and non-governmental organisations.

Doe the complexity of urban tourism, product development can only become successful best anti aging serum for 50s singapore a single political background, because the individual attractions and the tourism infrastructure built on them must be constructed — best anti aging serum for 50s singapore adjusted to the needs of the demand — in a balanced way, in accordance with the local interests.

If the political elite of a city implements a single-pole product development in which one of the attractions enjoys a long-term priority, it may lead to a single-theme supply bathing city, cultural city etc.

The Hungarian National Tourism Development Strategy emphasises that Budapest is a kód postai romont suisse anti aging of international attraction whose development is a tourism policy priority, so the tourism destination management organisation of Budapest must be created on the basis of the Tourism Office of Budapest Non-for-profit Ltd.

As regards Budapest, objectives of selected importance include The touristic use of the world heritage sites; Creation of the bathing city image; The increase of the recognition of Budapest as a congress venue and Implementation of a fizzy cultural life.

Hungarian tourism policy sees, in addition to the capital city, the small towns accommodating attractive scenes of cultural heritage as the places to be developed in urban tourism, small towns pur essence anti aging visitors find historical city centres, cultural world heritage sites, major museums, groups of buildings of monument value, selected festival and conference venues and other sights of interest that can be organised into networks.

Cooperation of urban tourism with other tourism products, synergy effects Central roles, individual products Tourism taking place in an urban environment presupposes the co-existence of several products. Although cities, coming from their central roles, try to offer as wide a range of services as possible, this will always have limits. The competition of fájl törlése feladat anti aging destinations requires of each settlement to create their own products and to build their names and image on this individual endowment, the USP Unique Selling Proposition.

The identification of culture as a factor of development is a several times proven fact, supported by cultural tourism in the broader sense of the word, cultural tourism experienced in the urban space.

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This type of product includes branches of traditional culture such as heritage monuments, built heritage, memories from the past and arts fine and performing arts, literature, contemporary architecture and also activities related to lifestyle legends, traditions, gastronomy, folklore and creative industries fashion, graphics, design, media, entertainment WTO-ETC Growing popularity of medical tourism and health industry in the cities For the ageing European and Hungarian population medical tourism, quality medical services and the development of the conditions of regeneration are of special importance.

Health consciousness, the growing awareness of the preservation of wellbeing and the prevention of diseases is a more and more typical phenomenon, enlarging the target group of medical tourism services.

Impact investment stands in the middle of a range, with philanthropic organizations on one side and, on the other, investors who consider social, environmental and governance factors when investing in businesses. The premise is that investment return must reflect a combination of risk, return and impact.

Prevention is given a bigger emphasis. In addition to active employees it is the pensioners who are dominant, but the range of services used and the length of use are different.


The elder generation usually prefers smaller towns with less visitors, they like travelling in pre- and post-season and prefer medical hotels or accommodations close to the medical spas. The accessibility by public transportation is of vital importance for them coaches or trainsas are the provision of transfer and the existence and look of parks and walking paths.

Active employees are more interested in wellness tourism satisfying the needs of conference tourism, and these venues are splendid destinations for company further trainings as well. Those who use this kind of service usually spend a weekday or two at conferences and further trainings or a longer weekend, maybe a brief holiday leisure tourism in wellness hotels.

Action and Maintenance. In the precontemplation stage, the individual is unaware of the consequences of risk behavior, does not seek information and is not interested in changing health behavior in a positive direction. In the contemplation stage, the individual weighs the benefits of the change and compares them to the costs of change. They are aware of the need for change, but if the costs are considered to be excessive, further steps are not taken. In the preparation stage, the individual is already prepared to take certain steps and possesses an action plan.

There is a demand for attractions other than medical tourism services to contribute to the pleasant stay of the guests; so cultural attractions offered by best anti aging serum for 50s singapore cities, especially if they are easily accessibly on foot Vienna, Prague, Dubrovnik, Porto or some Hungarian venues like Balatonfüred, Siófok, Sopron, Eger, Pécs, Szeged, Debrecen are ideal complements for medical tourism.

In urban environment medical tourism is a special type of supply, which includes non-hospital treatments e. Middle and big cities can basically join in the competition by the continuous development of complex medical tourism services hospitals, special surgeries and outpatient treatmentsthe keeping of well-trained physicians and — in addition to rapid accessibility — the low level of the price of the treatment price advantage.

In Hungary good examples for dental tourism are, in addition to the capital city, Sopron, Mosonmagyaróvár and Veszprém; one-day surgeries are concentrated in Budapest.

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Cultural experiences Urban spaces can also be taken as cultural junctions where built heritage and cultural events are the most important attractions. Petersburg will further increase the number of visitors and strengthen the image of the cities. Several European cities have used this title to renew their cultural life and make themselves known all across Europe. The whole world in a festival — as the saying goes, and indeed, cities concerned devote significant efforts to increase the popularity of the festivals and enhance the efficiency of their communication Budapest — Sziget Fesztivál, Salzburgerfestspiele.

There is a fierce competition for the organisation of international sport events, Olympic Games Beijing, Londonand a successful event will also result in total renewal of the touristic infrastructure.

MICE tourism — the age of conferences and business meetings Guests of the conferences are the lead representatives of their professions, so this kind of tourism generates the development of other branches as well. A conference will increase the recognition, the fame of the respective city; in addition, MICE tourism usually takes place outside the main tourism season. Besides higher spending, another advantage is that conference guests usually participate in optional programmes visiting cultural attractions or will return to the same destination as leisure tourists.

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The evaluation of Budapest with position 21 in this rank is good, but the absence of a competitive congress centre is a frequently mentioned problem.

Although the explosive spread and development of communication and informatics tools has resulted in many cases in the decrease of the number of business trips, personal encounters and exchanges of experience are still needed, as are the maintenance of the business relations and trust. Business meetings are usually organised in the hotels and restaurants of capital cities and regional centres; also, more and more frequently in the own office of the company organisation. In the case of incentive tours organised into cities of special atmosphere, organisers mix the speciality of cultural endowments with high level services Venice, Barcelona.

Product development in urban tourism in practice Accessibility, transport, parking The rapid access of cities in domestic relation by car, coach or train; in the case of inbound tourism by plane is a key issue. In order to decrease travel time from the areas of origin as much as possible, regional projects are needed to promote the establishment of reception facilities with a substantial capital investment roads, airports, railway terminals, accommodations.

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Within the inner city, on the other hand, all efforts must be made to promote the use of advanced alternative means of transport at the greatest possible level bicycle, walking, motorised mini-car.

Within monument buildings it is often problematic to allow the movement of the physically handicapped, the best anti aging serum for 50s singapore people and families with small children.

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In each case, even at the cost of the preservation of best anti aging serum for 50s singapore original shape of the building in justified cases, the expectations of the modern times must be met, not last because the ever growing share of the ageing population and the tourists will demand the use of elevators and wheelchair ramps designed and implemented aesthetically and functionally.

An important issue is the creation of communication channels, the measurement and evaluation of the feedbacks from the target groups addressed by settlement marketing. Tourism marketing realised within settlement marketing has paid most of its attention so far on potential tourists, but this approach seems to be worth reconsidering, research findings suggest. Among the motivations of domestic leisure travels concerning the cities, visiting friends and relatives is a more and more important one, also, the recommendations of friends, relatives and acquaintances and the opinions read at community websites are appreciated when making travel decisions on destinations to visit.

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It is obvious then that for settlements with tourism development ambitions, communication with the local inhabitants will be very important, in order to allow the advertising of the elements of tourism supply and strengthen visitor-friendly behaviour.

During the selling of tourist cities, more and more frequently used tools are the cards offering reduced prices for tourists. The establishment of the card system takes into consideration the average length of stay of tourists cards valid for 24, 48 or 72 hourssupports the use of community transport and inspires tourists with sales promotions to visit the sights of interest offered by the city.

A further benefit of this card system is the increase of the number of visitors to attractions that are parts of the built heritage of the city; the actual movements of tourists in the respective destination become measurable, and the system also promotes spending and the use of other services in the settlements. In Hungary a good example for such a benefit card system is Budapest, in Austria it is Salzburg that should be mentioned.


The hunger for information of cultural tourism visible in the cities can be fed e. It is designed to give the travellers basic information, with the use of the Internet, right at the planning phase of the tour, in order to allow them to make decisions on the destination of their travels.

The system assists those individual tourists in the first place who couple the joy of experience and exploration with organisation made by themselves. Tailor-made information An essential part of hospitality is the provision of touristic information, including personal client services in buildings reminiscent of the age of the attraction, or in modern buildings but with a central location ; information signposts in a style matching the image and the historical atmosphere of the city: brass signs, coats of arms and wrought iron holders ; and visitor centres located in the vicinity of the attractions generating considerable traffic.

When establishing a visitor centre, efforts must be made to create interactivity and have tailor-made products linguistic diversity; segmentation by age and cultural background.

The high quality of experience can be secured by stimulating as many senses as possible besides sight, hearing, touching, smelling or tasting should also be targetedrelying on the active cooperation of the visitor an interesting island of knowledge can be created good examples for which floslek anti aging the visitor centres of Herend, Kőszeg or Pannonhalma. The use of the sources of information in 24 hours of the day is assisted by a number of new technical devices.

In addition to information signposts located at traffic junctions touchscreen terminalsthe free access to internet in public spaces public institutions, during festivals is becoming more and more popular. By the development of the touristic sites easily comprehendible menus, information in different languages, route planning, online accommodation booking, and downloadable publicationstourists will feel themselves more informed and safe.

The role of community spaces and local inhabitants The use of árpa szem oka historical city cores as community spaces is a great challenge; it is partly connected to the regeneration of Hungarian inner cities, which raises issues for transportation, traffic management, the construction of a single cityscape and also functional issues. The problem of the emptying inner cities is not only an economic or real estate management issue, so it should be integrated with community development, and the satisfaction of the demand of local social groups youth, family persons.

Inner cities are excellent locations for the reception of culture in the broad sense of the word see the section on the comprehensive interpretation of culture. Interactive museums or exhibitions in a changed role ; attractive events, festivals; parks, playgrounds, restaurants, cafés suitable for stopping, having a conversation or recreation can appear as events or programmes for consumers both local inhabitants and tourists.